Visual Hierarchy

would be recognised are the newspaper title and the holiday offer.However on the VW Fabia magazine advert, the factor 

they want people to see first is the picture of the car, and 

how they have cleverly designed it to be made out of 

cakes. It is eye catching, interesting and appeals to families. 

The type however, isn’t as eye-catching, but settling into the background means it still has effect, but is noticed second.

Biblography:

http://news.sky.com/sky-news/content/StaticFile/jpg/2009/Feb/Week2/15222428.jpg

http://www.vwaudiforum.co.uk/forum/images/mainsite/ad.jpg



There are alot of elements that make up a piece of design, on the front of magazines, newspapers and on posters. It is important to get the right type and the right image in the correct place so that it enhances the products selling, and therefore they get more profits. Newspapers and publications are the biggest users of visual hierarchy, using the mixture of headlines, and photos for bigger profits. As evidence, this picture of the front page of The Sun newspaper proves that the placements of factors are crucial. They use a very big white bold headline, which is very eye catching and jump out from the page. This would be ideally the first thing that would be seen. Beneath this is a full photo of the boy that has made the headlines, for people that notice pictures before words, and plays on the curiosity as there isn’t much of the story on the front page at all, it would make people read more. Other factors of the front page that 

Tone of Voice

Every piece of typographic design and illustration has a tone of voice. It has an impact on the public, wherever it is placed. Getting the tone right is critical for it to have the right effect, whether it is selecting the right typeface, colouring or style. For example, the World War II ‘Keep Calm and Carry On’ poster was originally designed to boost morale. To do this they used quite a simple sans-serif white font that would appeal to all age groups. They also used the image of the queen’s crown, which of course would reinforce the patriotism of the time. However, these photos as well as boosting moral reassuring the public the poster also told people what to do, in an almost demanding way. The tone for this piece was spot on in which its task was. Similarly, in advertisement, the tone of voice has to be correct to suite the audience. In a Givenchy advert for perfume, they use photography for their voice. The photo of the mysterious woman appeals to the women that want a fresh new smell, the scent of mystery and devious antics. The use of dark and light contrasting colours emphasise this style as well. The image over powers the type, because it is more important and eye catching. However, the type is kept simple and classic, so that it doesn’t get too fussy or over complicated. The tone is feminine, mature and classy, appealing to their target audience.

Bibliography

http://www.thewolverineblog.com/wp-content/uploads/2010/09/keep-calm-and-carry-on.png - Keep calm and carry on poster

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwBdIAJP0pT6wwCjJhEHUlK2JzFoSELNZWwdRQyz7iPxZJfclbfMHl7yRS0NveIAyILB7y-XUBly8M73MdulvWzg1yvyOfki3braJ_Ex0mvqEzLexsh2FDyWxuqBElzIOAAqERi4lhhFZH/s200/angeoudemon_mariedevillepin.jpg

Perfume advert

An understanding and knowledge of 'an audience' can enhance and focus the communication

 The audience is the most important role of any design, without knowing what age group or type of person an artist is creating for, an artist can get the whole project completely wrong. For example, a children’s book illustration is going to be completely different that an editorial illustration for The Times newspaper. Illustrations can engage a person and their curiosity so it is vital that it is done correctly. For example, children’s book illustrator Oliver Latyk uses a lot of colours, simple shapes and basic detailing to capture young minds, where as adults wouldn’t necessarily be drawn to his images. But his illustrations emphasise the story, making it more understandable for the child and therefore they have something more positive to follow than words. They talk to the children, and they can use these images as a guideline, and find amusement and joy in them where as an adult essentially wouldn’t. However, illustration for advertisements hosts a completely different concept. For example the job for a road side billboard advertising Coca Cola would be to attract and communicate to drivers and persuade them to buy their produce. This is done with bright attracting colours and large fonts, so drivers don’t necessarily get distracted from the road, but they distinctly know the logo and what it is advertising. Using the slogan ‘welcome to the coke side of life’ and mixing that with the bright splatters of colour emphasises the positivity of drinking coca cola therefore persuading more to buy their product.

Biblography

http://www.google.co.uk/imgres?imgurl=http://www.popandroll.com/coke-art/CSOL3.jpg&imgrefurl=http://cokeart.wordpress.com/2008/07/06/live-on-the-coke-side-of-life/&usg=__WuSewKUmlwc_FZidKmXrwUSAhgE=&h=452&w=850&sz=457&hl=en&start=0&zoom=1&tbnid=HJxppmhMnBeAYM:&tbnh=88&tbnw=166&prev=/images%3Fq%3Dthe%2Bcoke%2Bside%2Bof%2Blife%26hl%3Den%26biw%3D1362%26bih%3D553%26gbv%3D2%26tbs%3Disch:1&itbs=1&iact=hc&vpx=1011&vpy=118&dur=215&hovh=164&hovw=308&tx=247&ty=78&ei=WI20TI_NO8KRjAfes6i_Aw&oei=WI20TI_NO8KRjAfes6i_Aw&esq=1&page=1&ndsp=26&ved=1t:429,r:7,s:0

coca cola advert

http://www.childrensillustrators.com/illustrator-details/latyk/id=6/slideshow/pag=9/

Oliver Latyk Illustration

The notion of 'inspiration' derives from constant inquiry, based on research, observation, recording and experimentation

Inspiration can be sourced from most places, whether it is a flyer on the street or a conversation you heard walking by. However, inspiration, and being inspired doesn’t just happen without keeping eyes open, wherever an artist is. It comes from being constantly alert, absorbing everything and anything, whether at the time this source is needed or not, and recording it down. A brilliant artist who represents this curiosity of the world is Jill Calder, who carries sketchbooks everywhere, so that no matter what project she has to do, there is always some inspiration for it. She uses Moleskin sketchpads, or Fabriano paper, and a wide range of materials such as inks, paints, and pens to quickly sketch down what she can see around her, such as cafe scenes and the public, or even just her own imaginations. As an artist, it crucial to take down as much as physically possible, in any form, whether it be a street poster, a sketch, a photograph of something that personally sways us, that later on we could possibly use or quite possibly never need.

“If you start with nothing you have to invent everything from scratch” – Book: Inspired

Bibliography:

http://www.jillcalder.com/jillcalder_sketchbook.php 



Representations of time as a concept in a medium

Since the Futurist movement in 1910, representing time in art has become an exciting medium to explore in all different medias from painting, to photography and even through sculptures. Showing movement, and the passing of times has been shown in several ways, but mainly includes bluring or a repetition of photos whilst the object in moving. One of the earliest presentations of the representation of time is by Giacamo Balla, Dynamism of a Dog on a Leash. The represent this he blurred the legs of the dog and the human, and also of the leash. This became a popular mode to work with, trying to make a picture 3D and as if its moving on the page, and has since been a very common concept to work on. A photographic example of this is by Eliot Elisofon - Marcel Duchamp Decending a Staircase - 1952. Elisofon captured continuous photos of Duchamp walking down a staircase, capturing every step that he took from top to bottom.The way that Elisofon has made Duchamp look almost ghostly gives it a more freeflowing and the continuous flow of time and movement within it. Another example of photographic time capture is by Eadward Muybridge, Woman Walking Down the Stairs from The Human Figure in Motion, 1887. Unlike Elisofon used images overlapping eachother the represent the motion of time, Muybridge uses seperate images and places them next to eachother in frames. This also represents to time that the woman takes to decend the staircase, but in a more solid and not as freeflowin manner as Elisofon and Balla, but still manages to capture the same principle of time in a medium.

Notions of Originality

Throughout history of art and design, ideas have been re-worked and reformed into new pieces, without loosing the original value of their history. This is evidential in alot of modern work today. For example, Gabrielle d'Estrées- c.1594 unknown, the image portrays two women sitting in a bath, with one holding a ring, a classic piece from the Baroque movement. This was then developed through several centuries with Melanie Manchot The Fontainebleau Series 2001 using photography yet, almost mirroring the original image. This original painting was also reformed into an advertisement in 1998 by Mario Sorrenti. The only difference of this piece of work is that instead of two female figures there was one male and one female, however it became the most publicised version of this idea, an most likely became more famous than the previous and the original alone.

Another example of orignal pieces of artwork being reused and reformed into different media is Chalk Cliffs on Rugen - 1818, Casper David Friedrich. Painted in the Romantic era of art, the strokes of the paint capture the essence of the waves and the nature of the whole scene. It is then recreated for an album cover of Cliff Richards album Heathcliff, 1996 and a programme for the production of RSC Hamlet, 2009. Even though both these replicas are photography, the both capture the same scenery and both capture the same effects and feeling as the original painting. Without these original pieces of art, the future artists wouldn't of been inspired to create the designs, however, they would of still taken inspiration from someone else. No piece of art work or advertisement is created without

inspiration from someone else's original idea.