The audience is the most important role of any design, without knowing what age group or type of person an artist is creating for, an artist can get the whole project completely wrong. For example, a children’s book illustration is going to be completely different that an editorial illustration for The Times newspaper. Illustrations can engage a person and their curiosity so it is vital that it is done correctly. For example, children’s book illustrator Oliver Latyk uses a lot of colours, simple shapes and basic detailing to capture young minds, where as adults wouldn’t necessarily be drawn to his images. But his illustrations emphasise the story, making it more understandable for the child and therefore they have something more positive to follow than words. They talk to the children, and they can use these images as a guideline, and find amusement and joy in them where as an adult essentially wouldn’t. However, illustration for advertisements hosts a completely different concept. For example the job for a road side billboard advertising Coca Cola would be to attract and communicate to drivers and persuade them to buy their produce. This is done with bright attracting colours and large fonts, so drivers don’t necessarily get distracted from the road, but they distinctly know the logo and what it is advertising. Using the slogan ‘welcome to the coke side of life’ and mixing that with the bright splatters of colour emphasises the positivity of drinking coca cola therefore persuading more to buy their product.
Biblography
coca cola advert
Oliver Latyk Illustration
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