When being set a new brief, it is easy to get into the same mind set of previous work and obvious conclusions. However, this can lead to predictable work, that doesn't have as much effect than if the brief was thought about and analysed effectively, to create something new and exciting, that people have to think about and analyse themselves.
Mind mapping is a great way to get a new idea, and a brilliant source of answers to refer back to. A mind map holds no boundaries, and can continue to grow and grow as the brief is thought more and more about, gathering hundreds of new ideas, that without mind mapping might not have occurred.
Another method similar to mind mapping is writing down roughly 100 ideas that could be used as a final piece. Subsequently, the first 20 ideas will be obvious ideas, however, as you develop further, and think more about it, more and more original and fresher takes on the brief will start to develop.
When developing ideas for work, I use both theories, on two separate occasions. This means that I can come up with the most ideas that I can imagine, meaning that I will create a pierce of work that isn't so predictable.
Mind mapping and creating lists can be useful for many parts of a brief, and can be used constantly as a resource of development until it is completed. It can be used with situations such as colour schemes, typographic development, layout ideas and media formatting. Pros and cons of a design, audience and essential information.
Bibliography
http://www.navtaassociates.com/blog/wp-content/uploads/2009/01/feature-81-mind-map.gif
No comments:
Post a Comment